Description
It’s the latest in a series of Copilot campaigns from Panay Films showcasing how Microsoft's AI companion helps business owners navigate everyday challenges through its suite of business software. ‘Pete’ follows a small auto shop owner as he manages rising parts costs while keeping prices reasonable for his customers with Copilot's help.
Similar to the already released “Hank”, “Jimmy”, “Georgia” and “Erin” spots, Pete follows a small auto shop owner as he navigates the rising costs of parts while keeping prices reasonable for his customers with the help of Copilot.
The campaign will launch globally June 11th, 2026, with a full media plan targeted to start airing mid-funnel (Hulu/Paramount+) alongside the other ads in the series.
This professional campaign titled 'Pete' was published in United States in June, 2026. It was created for the brand: Microsoft, by ad agency: Panay Films. This Integrated medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted 2 minutes ago.
Credits
Panay Films
Andrew Panay, Founder and CEO
Brian Klugman, Head of Creative
Nate Tuck, Executive Producer
Gabriel Jeffrey, Creative Director
Max Jeffrey, Creative Director
Walt Becker, Director
Bill Chessman, Editor
Brand Credits
Microsoft Copilot
