Description
For many people in Kenya, water is not just a basic need. It is a journey.
Every day, children and mothers walk long distances to reach the source of life — a journey that can take up to 75 minutes. But with the right support, that distance can be shortened.
Together with Water.org, a global nonprofit dedicated to expanding access to safe water and sanitation, Beko helps create lasting solutions for communities in need. From water storage tanks and filters to rainwater harvesting systems, water connections, shallow wells, and sanitation solutions, the collaboration aims to bring safe water closer to homes.
With a goal of helping 10,000 people in Kenya, the project is not only about water. It is about time, health, dignity, and a better future for the next generation.
This professional campaign titled 'The Long Journey to the Source of Life' was published in Multinational Europe and Turkey in January, 2023. It was created for the brands: Beko and water.org, by ad agency: LÖRN CREATIVE AGENCY. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 6 days ago by LÖRN Creative Agency of LÖRN Creative Agency.
Credits
Advertising Agency: Lörn Creative Agency, İstanbul
Production Company: Lörn Creative Agency
Creative Director: Erdem Duyğu & Murathan Eker
Customer Relations Director: Ediz Çapalı
Client Services Manager: İdris Can Güner
Creative Motion Director: Egemen Kayıket
Art Director: Aleyna Üner
