Pet Health Magazine

Pet Health

Agency: The Royals

Pet Health Australia Magazine for Ivory Coat by The Royals

Pet Health Australia Magazine for Ivory Coat by The Royals

Pet Health Australia Magazine for Ivory Coat by The Royals


Aussies love to live a fit and healthy life, so when it comes to looking after our pets, why should it be any different? Pet Health Australia is a first of its kind. A magazine filled with tips, tricks and articles to get the most out of a pet’s life, allowing them to become as healthy as you.

The magazine, produced by The Royals for Australian-made natural pet food company Real Pet Food’s Ivory Coat brand, builds on the agency’s strategy of showing the benefits of diet for pets in a way pet owners can relate to. It follows on from Ivory Coat’s integrated campaign, “For pets as healthy as you”, launched in May.

All content for the 64-page pet lifestyle magazine was written, produced, photographed and designed by The Royals Content Engineering Studio, the independent agency’s content arm, in partnership with the Pet Care experts at Real Pet Food.

With a print run of 10,000 and articles including the golden rules of pet exercise, what to ask your vet, and entering the pet tech world with the latest technology from the Petaverse, Pet Health magazine is being distributed through selected specialty retailers and this month’s Dog Lovers Show.

Pet Health is also available for digital download on Ivory Coat’s website – making it easier than ever to ensure your pet is as healthy as you.

This professional campaign titled 'Pet Health' was published in Australia in August, 2022. It was created for the brand: Pet Health Magazine, by ad agency: The Royals. This Content, Design, and Print media campaign is related to the Pets industry and contains 3 media assets. It was submitted over 1 year ago by PR Lead: Andrea Sophocleous of The Royals.


Advertising Agency: The Royals
Executive Creative Director: Sebastian Vizor
Head of Content: David Rood
Senior Designer: Simon Kakos
Creative Artworker: Kitty Turpin
Writer: Simone Williams
Photographer: Chloe Lambert
Creative Services Director: Naomi Iland
Business Director: Usama Daood



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