I Don't Go

Agency: The Agency

Specsavers - I Don't Go


‘I Don’t Go…’ is the next iteration of the Specsavers ‘Should’ve 2:0’ campaign, to highlight its home visits service and drive brand reappraisal.

A playful take on the iconic ‘Should’ve gone to Specsavers’ campaign, the new advert centres on the tagline ‘I don’t go to Specsavers…they come to me’, to bring greater inclusivity to the brand offering.

As Specsavers’ first brand advert to feature Home Visits, the campaign plays out across TV, print, out of home, radio, cinema and digital display, throughout the UK and Northern Ireland. The TV commercial was directed by Ric Cantor of FRIEND, who also directed the recent 'Out Of Order' spot for Specsavers, featuring a short-sighted delivery driver.

This professional campaign titled 'I Don't Go' was published in United Kingdom in August, 2022. It was created for the brand: Specsavers, by ad agency: The Agency. This Integrated, OOH Outdoor, and Print media campaign is related to the Health industry and contains 1 media asset. It was submitted over 1 year ago.


Chris Carter, Marketing and ecommerce Director UK, Ireland and Spain
Sarah Lawrence, Head of Domiciliary Marketing
Victoria Clarke, Head of Marketing Activation
Laura Cooney, Marketing Lead Domiciliary
Kate Ackroyd, Marketing Manager Domiciliary
Airdate: 4 August 2022

Creative Agency: The Agency, Specsavers
Client Partner: Lyndsey Brown (Head of Client Partnerships); Felicity Pelly (Lead Client Partner)
Managing Director, The Agency: Nicola Wardell
Creative Director: Richard James
Creatives: Naomi Bishop, Simon Bougourd
Creative Strategist: Polly Evelegh
Agency Producer: Kristin Rathje
Media Company: Manning Gottlieb OMD
Prod Co: Friend
Director: Ric Cantor
Producer: Camilla Cullen
DOP: Tat Radcliffe
Editor: Gary Forrester Tenthree
Audio Post-Production: Chris Southwell at Bubble TV
Colourist: Toby Tompkins at Cheat
VFX: Richard Greenwood at Bubble
Post Production Producer: Alison Wendt at Bubble
Outdoor: Finn Taylor

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