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Anais Association

Some Masks Remain

Agency: Cheil Worlwide

Description

The day after International Women's Day, Romanian authorities coincidentally decided to lift mask mandates nation-wide, as COVID-19 cases diminished.
However, hundreds of thousands of Romanian women will continue to have their nose and mouth covered. Either with the palm of an abusing partner or with their own palm, as they contemplate in anguish the other pandemic: domestic violence in all its forms. From publishing intimate content without consent, to prohibiting meetings with friends. From embezzling family income to forbidding access to religious practice or controlling a partner on the pretext of jealousy. The campaign, created by Cheil Centrade, is based on real stories from women helped by ANAIS Association.

This professional campaign titled 'Some Masks Remain' was published in Romania in March, 2022. It was created for the brand: Anais Association, by ad agency: Cheil Worlwide. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 9 months ago by Executive Creative Director: Mihai Gongu of Cheil Centrade.

Credits

Advertising Agency: Cheil Centrade, Bucharest, Romania
Production House: Almost Ready
Post-production House: Chainsaw Europe
Executive Creative Director: Mihai Gongu
Group Creative Director: Denisa Armasu
Senior Art Director: Radu Rebei
Client Service Director: Carmen Miruta
Senior Account Manager: Ana Maria Radulescu
Social Media Manager: Veronica Bratu
AV Director: Monica Garbur
Strategy Head: Miruna Baias
PR Specialist: Ana Maria Gavrila
PR Specialist: Daniela Serban
Traffic Director: Mihaela Iamandi
Photographer: Balint Hajagos
Camera Assistant: Ahmad Askar
Casting Director: Dana Pavelescu
Special Effects Make-up: Dora Codita
Talent: Anca Saveanu
Talent: Camelia Darie
Talent: Simina Mateescu
Talent: Iulia Arama
Talent: Helena Silva Schmidt
Post-production Coordinator: Diana Gordon
Voice Over Actor: Judith State
Voice Over Actor: Oana Holban
Voice Over Actor: Radu Banzaru

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