Sparkling Moment

Introduction
For the fourth consecutive year, we are proud to lead the artistic collaboration between Perrier and the Advertising School ('habetzefer'). This exciting project bridges the iconic nature of Perrier with the vibrant city of Tel Aviv.

Campaign Overview
Perrier Sparkling Moment is a campaign designed to capture the small, effervescent moments in Tel Aviv - the city that never stops. Each year, we guide the students from the Art Direction track at 'habetzefer', introducing them to the brand’s spirit and the annual theme. The student groups create art pieces that reflect their unique perspectives on the small moments that make Tel Aviv the best city in the world.

This year, the students chose to portray these moments in a unique and exciting way, transforming each small, effervescent moment into an extraordinary piece of art. These artworks were displayed in a comprehensive outdoor campaign throughout Tel Aviv in collaboration with JCDecaux, and they also featured in a wide-reaching digital campaign and an Instagram museum on Perrier's official account.

Key Achievements
The campaign garnered significant success and became a talking point in the city. Through the outdoor billboards, digital campaign, and Instagram museum, we reached hundreds of thousands of residents and visitors, immersing them in the world of Perrier. The initiative culminated in the traditional party event at the TEDER urban culture venue, further strengthening our connection with Tel Aviv’s young and vibrant audience.

Insights
This year’s campaign underscored the importance of collaborating with young, talented students and the value of connecting global brands with local culture. We succeeded in creating a meaningful experience that reinforced Perrier’s brand among our target audience and provided a platform for creativity and the youthful spirit of Tel Aviv.

Conclusion
Perrier Sparkling Moment is not just an advertising campaign but a celebration of the small, sparkling moments in Tel Aviv. We are proud to be part of this artistic collaboration and look forward to continuing this journey, creating more sparkling moments in the future.