For the PerrierXWild limited edition designed by artist Juan Travieso, Perrier transformed Shanghai's South Huangpi Road Metro station into a jungle with STDecaux. The pillars were decorated as giant trees with artificial treetops. When passengers walked by, the trees would light up gradually from the roots, and passengers would hear the lion roar. In addition, the limited edition, comprised of 6 bottles and 5 lifestyle objects, was displayed in the station.
This professional campaign titled 'Perrier transforms Shanghai Metro into a jungle' was published in China in October, 2017. It was created for the brand: Perrier, by ad agency: Havas. This OOH Outdoor medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 6 years ago.
Advertising Agency: Havas, Shanghai, China