To promote PERRIER® Fines Bulles, Perrier's smaller-- yet still Extraordinaire-- bubbles, Ogilvy Paris and Perrier reinterpret its Cannes Lions Grand Prix winning brand Film, “The Lion”, directed by Jean-Paul Goude in 1990, to be told from the POV of Fines Bulles; meaning everything is smaller, except for courage!
The actress of the film’s remake is now small. The lion is a cub. Even the music, although intentionally reminiscent of its predecessor, is now smaller sounding. And, as the story goes, both the girl and the cub are drawn to the refreshing bottle of PERRIER—only, this time, it’s a bottle of PERRIER® Fines Bulles.
This professional campaign titled 'The Lion Cub' was published in France in February, 2018. It was created for the brand: Perrier, by ad agency: Ogilvy. This Film medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: Ogilvy Paris, France
Senior Art Director / Senior Copywriters: Alexandra Offe, Julien Bredontiot
Head of TV Production: Antoine Bagot
TV Producer: Aurélie Appert
Sound Producer: Johanne Kenniche
Accounts: Diego Feldman, Kévin Martin, Anissa Chabba
Strategic Planner: Hadi Zabad
Managing Partner, Influence / Réputation: Eric Maillard
Account Director, Influence / Réputation: Désirée Ramialison
Director: Johnny Green
Producer: Jean Villiers
Production Director: Gang Films
Sound Production: H&O, Circonflex