Perfect Volume - Sebastian, Perfect Volume - Marco, Perfe...

Agency: taste!


Having been decorated as Craft-Beer Brewers of the year, the regional brewery Faust wanted to address a larger circle of recipients. In order to do that, taste! has launched a OOH-campaign in the Rhine-Main-Area.
It is specifically targeted at somewhat younger beer-aficionados. The idea: Hipster-beards and craft beer – a perfect match, since beer is also known for having a positive effect on one’s hair. Consequently, these two things were brought together!
The effect of the sublime craft beer range of Faust is displayed with a twinkle in one’s eye. Set in scene by the typical attitude, known by shampoo-models, with a charming and double-sided product claim: perfect volume.

This professional campaign titled 'Perfect Volume - Sebastian, Perfect Volume - Marco, Perfe...' was published in Germany in January, 2018. It was created for the brand: Faust, by ad agency: taste!. This OOH Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted about 6 years ago.


Advertising Agency: taste!, Offenbach, Germany
Creative Director / Art Director: Ralf Richter
Art Director: Alexander Richter
Copywriter: Kirsten Rollig
Photographer: Gerhilde Skoberne
Digital Artist: Katja Dalek / Mainworks
Styling: Barbara Hostalka

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