Pepsi Co Can (Egyptian heritage)
Description
The task was to design an illustration that expresses the Egyptian identity to be used on a Pepsi can.
I decided to design drawings to express the Egyptian identity through the Egyptian region of Nubia and Aswan and their prominent customs and traditions in their distinctive way of drawing on the walls of their homes to express them clearly.
This student campaign titled 'Pepsi Co Can (Egyptian heritage)' was published in Egypt in December, 2022. It was created for the brand: Pepsico, by ad school: The Higher Institute Of Applied Arts. This Design medium campaign is related to the Soft Drinks industry and contains 5 media assets. It was submitted almost 2 years ago.
Credits
School: the higher institute of applied arts 6 October City
Production Company: Pepsi (Unofficial)
Art Director: Omar Hassan
