Pepsi Card

If you heard about the possible blue card in soccer, you might remember that FIFA is not very convinced according to its president in previous statements, although Pepsi is certainly convinced to make it a reality. During the Copa América, the brand created a fun campaign to give a wink to the red card or rather to its competition. What is it about? Every time there is a foul in the matches of the Costa Rican national team, influencers will become referees and issue blue cards on their social networks, which contain codes to redeem Pepsi on delivery platforms for 10 minutes. This time alludes to the rule that the card would have in the game, where the player would leave for 10 minutes to "refresh."