In Latin America there are still hundreds of young people who do not want to try a Pepsi Black. How could we make them dare to try it and also try other different things?
We turn our black cans into what all young people want and desire: black cards. With the cans, people could not only try us, they could also pay and try different experiences that they had never dared to do before: tattooing, bungee jumping, traveling alone, etc. Thus, we not only got young Latinos to try our flavor, but also to try and explore different things.
This professional campaign titled 'Pepsi Black Card' was published in Colombia in October, 2023. It was created for the brand: Pepsi, by ad agency: Sancho BBDO. This Integrated medium campaign is related to the Soft Drinks industry and contains 2 media assets. It was submitted 20 days ago.
Agency : Sancho BBDO, Bogotá, Colombia
Art Director: Luis Rosas
Copywriter: Brayan Mitis