Pepsi Black Card

In Latin America there are still hundreds of young people who do not want to try a Pepsi Black. How could we make them dare to try it and also try other different things?

We turn our black cans into what all young people want and desire: black cards. With the cans, people could not only try us, they could also pay and try different experiences that they had never dared to do before: tattooing, bungee jumping, traveling alone, etc. Thus, we not only got young Latinos to try our flavor, but also to try and explore different things.