Description
We will create a platform functioning as a digital wallet, aiming to provide Gen Z with funds to enjoy their social lives.
How will we do it?
On our website, we'll have a landing page where young people can register using their social media accounts or video game usernames.
We will encourage them to engage with our content on social media to earn PEPSI BITS, which will convert into real money for enjoying activities such as going to the movies, combo deals at Pepsi-affiliated restaurants, and other venues.
Additionally, we will be present on gaming platforms with our iconic character PEPSI MAN, bringing him back as a skin for the most popular Gen Z games. The more they play with our character, the more PEPSI BITS they'll earn.
This professional campaign titled 'Pepsi Bits' was published in Colombia in November, 2023. It was created for the brand: Pepsi, by ad agency: Bendita Carpeta. This Design, Digital, and Print media campaign is related to the Food, Gaming, and Music industries and contains 6 media assets. It was submitted about 1 year ago by Art Director: Jesus Enrique Quiroz Diaz of Ogilvy.
Credits
Advertising Agency: Bendita Carpeta, Bogotá, Colombia
Art Director: Daniel Puentes, Jesus Quiroz
Copywriter: Luis Ramon, Cristhian Arboleda
3D/Motion: Daniel Puentes, Jesus Quiroz
