Aviv for Holocaust Survivors & Next Generation

People. Not numbers. 2, People. Not numbers. 1

Agency: Saatchi & Saatchi


To address the problem of a lack of knowledge about the Holocaust among young people, this campaign allowed a connection to be formed between these young people and Holocaust survivors, whose stories were told through a digital medium the younger generation could easily connect with. Young people received temporary tattoo stickers with Auschwitz survivors’ numbers on them, and a QR code to take them to the individual’s story.

This professional campaign titled 'People. Not numbers. 2, People. Not numbers. 1' was published in Israel in April, 2013. It was created for the brand: Aviv for Holocaust Survivors & Next Generation, by ad agency: Saatchi & Saatchi. This Print medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 10 years ago.


Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Art Director: Naor Itzhak
Copywriter: Shachar Aylon
Account Supervisor: Lee Spungin
Account Executives: Noa Sharf, Shani Ben Yosef, Lihi Gordon
Planner: Tal Forkosh
Production Manager: Gali Starkman
VP Production: Dorit Gvili
Post Production: Tom Soffer
Photographer: Avishai Finkelstein
VP Digital: Maayan Tirangel
Web Design: Michael Shely
Web Developer: Miki Abtan
Digital Project Manager: Gitit Sasson


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