Peak Exposure - Willie Monroe
Peak Exposure - Caroline Gleich
Peak Exposure - Guy Jarvis
Description
Peak Exposure, a captivating melanoma photo exhibition and engagement campaign from the UK-based skin cancer awareness nonprofit Melanoma Fund, premiered at the Mountain Training England and Mountain Training Cymru national provider conference at the Plas y Brenin National Outdoor Centre in Wales on 26–27 March.
The initiative showcases provocative photographic images of real melanomas, which at first glance look like dramatic mountain landscapes. Peak Exposure features headlines drawn from interviews with real melanoma survivors: Willie Munro, Guy Jarvis, and Caroline Gleich. All three have spent much of their lives outdoors in high-risk environments, yet never expected one of the greatest long-term dangers: UV exposure. Their voices bring lived truth to the work and reinforce the need for better year-round sun protection and skin-check awareness, at a time when participation in outdoor activity continues to rise. At altitude, UV levels increase by approximately 10–12 per cent for every 1,000 metres gained, while snow can reflect up to 80 per cent of UV radiation, intensifying exposure to the face and eyes, according to the World Health Organization.
This professional campaign titled 'Peak Exposure' was published in United Kingdom in March, 2026. It was created for the brand: Melanoma Fund, by ad agency: Klick Health. This Experiential, OOH Outdoor, and Static Images media campaign is related to the Health, Public Interest, and Sports industries and contains 3 media assets. It was submitted 1 day ago by Marisa McWilliams of Klick.
Credits
Advertising Agency: Klick Health, London, UK
Client: Melanoma Fund, Royal Tunbridge Wells, England
Production Company: Merkat, São Paulo, Brazil
Production Company: Lightfarm Studios, São Paulo, Brazil
Photographer: Alex Takaki, São Paulo, Brazil
Chief Creative Officer: Rich Levy
EVP, ECD: Bernardo Romero
EVP, ECD: Tim Jones
Creative Director & Art Director: Yan Cucco
Senior Copywriter: Amira Barwany
Creative Director: Preeti Moseman
Lead Producer: Natalie Castellino
Client services liaison: Tara Page
Finance Operations and Business Affairs: Serena Rosario-Stanley
Public Relations: Marisa McWilliams
Public Relations: Sheryl Steinberg
Creative Producer: Patrick Eugster
Production: Francesca Noto
Production: Jen Martin
Client: Michelle Backer, CEO, Melanoma Fund
Executive Producer, Head of Production: Laura Denham