L'Oréal Paris paid to tear down all paywall for harassment stories.
This professional campaign titled 'Paywall Down' was published in Brazil in May, 2022. It was created for the brand: L'Oreal, by ad agency: WMcCann. This Digital medium campaign is related to the Beauty, Media, and Public Interest, NGO industries and contains 1 media asset. It was submitted about 1 year ago.
Hugo Rodrigues - Executive Chairman
André França - CEO
Mariana Sá - CCO
Marcio Borges - Executive VP
Ricardo Weitsman - Creative Director
João Resende - Associate Creative Director
Bruno Mukai - Art Director
Humberto Nogueira - Copywriter
Ana Rocha - Art Director
Carol Oliveira - Art Director
Andrea Lobato - Copywriter
Igor Pontes - Copywriter