Paywall Down

Agency: WMcCann


L'Oréal Paris paid to tear down all paywall for harassment stories.

This professional campaign titled 'Paywall Down' was published in Brazil in May, 2022. It was created for the brand: L'Oreal, by ad agency: WMcCann. This Digital medium campaign is related to the Beauty, Media, and Public Interest industries and contains 1 media asset. It was submitted almost 2 years ago.


Hugo Rodrigues - Executive Chairman
André França - CEO
Mariana Sá - CCO
Marcio Borges - Executive VP
Ricardo Weitsman - Creative Director
João Resende - Associate Creative Director
Bruno Mukai - Art Director
Humberto Nogueira - Copywriter
Ana Rocha - Art Director
Carol Oliveira - Art Director
Andrea Lobato - Copywriter
Igor Pontes - Copywriter


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