Agency: Ogilvy


The pandemic has already brought about significant damage to the nation and many people have had their livelihoods destroyed.
While Malaysia did fare well in flattening the curve with the pandemic, we are now seeing a second wave that has added to the overall feeling of uncertainty despite great efforts by everyone to rebuild and overcome.
We believe in championing the people who continuously strive to spread positivity in the community. Introducing Heidy, Juliana, Jazz, and Bunga, four women who have overcome challenges with great strength and wide smiles on their faces.

This professional campaign titled '#SmileStrongBersama' was published in Malaysia in October, 2020. It was created for the brand: Colgate, by ad agency: Ogilvy. This Film medium campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: Ogilvy Malaysia
Executive Creative Director: Kurt Novack
Copywriters: Keeta Brennan, Abiseshana Mohan
Art Directors: Lim Chia Wei, Liew Jing Han
Account Management: Caroline Tan, Denise Lee, Kelsey Rabindran
Strat. Planning: Srikeit Tadepalle
Program Director: Julie Saw
AV Director: Eric Yan
AV Producer: Loo Seng Tuck
Art Buyer Manager: Mandy Lee
Managing Director Redfuse: Caroline Slocombe
Regional Executive Creative Director: Kenny Choo
Regional Creative Director: Troy Lim
Regional Client Servicing Director: Daniel Cullen
Regional Account Director: Brendan Dunstan Smith
Head of Strategy: Farheen Romani
Regional Strategist: Roshni Mahbubani
Film Director: Farouk Aljoffery
Executive Producer: Prinz Jones
Director of Photography: Ricky Lim
Producer: Lutfy Latiff
Post Production: Johnny Chuah / Entropy
Audio Production: Two AM Music Studios
Audio House: Two AM Music Studios
Composer: Adriane Palikat


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