Many famous world brands are taking advantage of their images. In detail, some companies are not returning anything to animals and they get their own interests. Currently, the World Wide Fund for Nature (WWF) has received many donations from many sponsors, but many companies still lack awareness of wild animal care. Also, in a long-term, it is more helpful for WWF to receive regularly donations from companies than individuals. Therefore, we have to claim to sponsors to protect wild animals by donation. We design posters with images of animals next to products or logos that can relate with certain brands. Moreover, we talk powerful messages with one sentence. If there were not wild animals, the brands would not exist existed. The expected effect of this campaign is that WWF has regular company donors where to use animal images at their logos with commercial purpose. It will also provide different perspectives on wild animals.
This student campaign titled 'Pay Me' was published in Canada in February, 2017. It was created for the brand: WWF, by ad school: Seneca College. This Integrated medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 6 years ago.
Advertising School: Seneca College, Canada
Creative Director / Art Director / Copywriter: Wonjungmin Kim