ADVERTISING

Xbox Rare Studios

PAW - Players for Animal Welfare

School: Miami Ad School

Description

70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject.
What’s the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you’ll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather, etc. Stray cats are social, and we use that to add multiplayer to our game.
The cat you play as will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats.

This student campaign titled 'PAW - Players for Animal Welfare' was published in Germany in March, 2021. It was created for the brands: Rare Studios and Xbox, by ad school: Miami Ad School. This Experiential medium campaign is related to the Gaming and Public Interest, NGO industries and contains 1 media asset. It was submitted 12 months ago by Creative Technologist: Sukratti Jain of Miami Ad School Hamburg.

Credits

Advertising School: Miami Ad School, Hamburg, Germany
Creative Technologist: Paras Juneja
Creative Technologist: Sukratti Jain
Art Director: Shadab Wajih

ADVERTISING

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