ADVERTISING

Xbox

Halo Infinite

Agency: McCann Worldgroup

Description

Halo Infinite is the latest installment of the blockbuster Halo franchise and is a sci-fi action/adventure game developed by 343 Studios for the Xbox Series X|S, Xbox One, and PC. In a time ruled by anti-heroes and doubt, Halo Infinite signals the triumphant return of true heroism. For the first time in half a decade, fans are invited to step into The Master Chief’s legendary Mjolnir armor and #Become.
But not every hero in the Halo universe is a seven-foot-tall Super Solider. The UNSC Archives, from 215 McCann, is a series of three short films that takes us to pockets of the Halo universe we’ve never seen before, to tell the stories of the humanity and heroism behind the origin of specific pieces of the Master Chief’s armor.
The first film, Unspoken, is the story of an injured soldier’s message of hope and brotherhood to his fallen comrade’s parents after an attack left him unable to deliver that message with his own voice.
Project Magnes unfolds the origin of Chief’s newest weapon, The GrappleShot, highlighting a dedicated civilian engineer and her attempts to develop the prototype for a new combat device, as the universe turns to war.
And finally, Lightbringers explores the saga of a brave group of miners who put extraction of an ore critical for the Master Chief’s exoskeleton above their own safety and lives; causing them to be trapped underground and bound together in the face of a terrible fate.
These are the stories of smaller heroics, all of which have impact on the larger universe of Halo and the Master Chief. The films will be featured on Xbox social and digital channels and set the path for the Become campaign supporting the December 8, 2021 launch of Halo Infinite.

This professional campaign titled 'Halo Infinite' was published in United States in November, 2021. It was created for the brand: Xbox, by ad agency: McCann Worldgroup. This Film medium campaign is related to the Gaming industry and contains 3 media assets. It was submitted 9 months ago by Communications Manager: Shana Blackman of McCann Worldgroup.

Credits

Advertising Agency: 215 McCann, United States of America

ADVERTISING

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