Password Goats
Board
Description
Banco Pichincha transformed Ecuador's biggest football match into a live cybersecurity demonstration by replacing every player's name with asterisks—the universal symbol for hidden passwords. The stunt reminded millions that if your password is your own name, hackers already know it.
One in every seven Ecuadorians uses their own name as a password. It's convenient—but also one of the easiest ways for hackers to access personal accounts. As Ecuador's leading bank and one of the country's biggest football sponsors, Banco Pichincha decided to tackle this everyday cybersecurity problem in the place where millions of Ecuadorians were already paying attention: the country's biggest football match.
For one night, during the highly anticipated match between Barcelona SC and Independiente del Valle, something unusual happened.
The players' names disappeared.
Every jersey, every broadcast graphic and every lineup replaced football stars' names with asterisks, just like hidden passwords.
Fans were instantly confused.
The mystery was solved moments later when Banco Pichincha revealed the message:
If your password is your name, hackers already know it.
What began as a football curiosity became a nationwide cybersecurity conversation, encouraging Ecuadorians to replace predictable passwords with stronger ones and reinforcing Banco Pichincha's commitment to protecting its customers beyond banking.
Sometimes, the safest password is the one nobody can guess.
This professional campaign titled 'Password Goats' was published in Ecuador in May, 2026. It was created for the brand: Banco Pichincha, by ad agency: Delta MullenLowe. This Digital, Integrated, and OOH Outdoor media campaign is related to the Finance, Sports, and TV and Streaming Promos industries and contains 7 media assets. It was submitted 34 minutes ago by Art Director: Sebastian Echeverría of MullenLowe Delta.
Credits
Banco Pichincha
VP Marketing: Sebastian Ricaurte
Gerente de Marca y Asuntos Públicos: Tamara Espinoza
Gerente de Marca: Ximena Decker
Jefe de Marketing Deportivo: Nicole Guschmer
Planner de medios y presupuestos: Iván Benavides
Directora de contenido: Patricia Villarruel
Delta MullenLowe
Pablo Salazar Guerrero — VP Comercial
Juan Ignacio Gallego — CEO
André Pedroso — CCO
Marco Tapia — CCO / Director General Creativo
Rodrigo Uribe - Director General Creativo
José Lizarzaburu - Director General Creativo
Leonardo Jurado - Director General Creativo
Eduardo Carvajalino — Chief Strategy Officer
Alexandra Vaca — Directora Creativa
Sebastián Echeverría — Director de Arte
Jorge Poveda — Redactor
Robert Pirela – Redactor
Ana Lucía del Hierro — Redactora
Andrés Mendoza — Diseñador
Karina Tenorio — Diseñadora Multimedia
Karen Ospina — Directora de Cuentas
Alejandra Pintado — Ejecutiva de Cuentas
Julieta Kropivka — Gerente de Producción
Gabriel Narváez — Director de Producción
Margarita Rodas — Productora
Bang Motion & Films
Alberto Tapia - Productor Ejecutivo
Julian Tapia – Director
Agencia de Influencer Marketing: Atis
Jessika Solórzano - Managing Director
Ana María Valencia - Chief Business Officer
Laura Alfonso - Directora de Influencer Marketing
Michael Richards- Campaign Executive PR
Paula Teran -Campaign Executive IM
Right Angle Media:
José Luis Rodriguez - Managing Director
Adriana Villegas - Directora de Cuenta de Medios
Sebastián Figueroa - Planner de Medios
Daniela Puentes - Planner Digital
Diego Pozo - Coordinador de Vía Pública
Samantha Olmedo - Buyer de Medios
