The Israel Parkinson Association

Parkinson spoon project

Agency: Draftfcb


For the Parkinson awareness month, we generated an activity to raise awareness and emphasize the difficulties of the day to day life of Parkinson's patients. A special spoon with holes was created to show how difficult it is for them to manage even the simplest tasks. We contacted a well-known restaurant in Tel Aviv that was happy to join us in this project. Every diner got a bowl of soup with the special soup which was placed on a napkin with the message: "Thousands of Parkinson's patients have difficulties even with the simplest tasks".

This professional campaign titled 'Parkinson spoon project' was published in Israel in April, 2014. It was created for the brand: The Israel Parkinson Association, by ad agency: Draftfcb. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 10 years ago.


Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Israel
Creative: Tal Perlmuter
Art Director: Maayan Ariel Wexler
Copywriter: Yaniv Sahar
Account Director: Shirly lugassy


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