Mama Of'

Parking lot hammer barrier


The brief was to find an unusual way to promote a new product: Extra Thin Schnitzel, and use an Extra Thin Budget. The creative solution: a Giant 3D Meat Hammer, which is ordinarily used for tenderizing chicken breasts and make them thinner, was placed on public parking lot barriers. When the barrier opens, the hammer rises, and when it closes, it comes down, simulating it's use in the kitchen. The many people who pass through every day, received a unique experience in a very unpredictable place.

This professional campaign titled 'Parking lot hammer barrier' was published in Israel in June, 2009. It was created for the brand: Mama Of', . This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 14 years ago.


Advertising Agency: GITAM/BBDO, Israel
chief Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Copywriter: Yohai Asher
Art Director: Hadas Liwer
Production: Daniel Eshel


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.