As an extension of their Viva La Vulva campaign, Bodyform and AMV BBDO are re-writing bathroom rules in select locations, to address vulva shame and celebrate the female form.
The Bathroom Takeover will see renowned illustrator Oliwia Bober installing beautiful vulva art in all shapes and sizes across toilet walls and doors. The artwork can now be seen in the Queen of Hoxton, Shoreditch.
This professional campaign titled 'Tackling the Vulva Taboo – One Cubicle at a Time' was published in United Kingdom in May, 2019. It was created for the brand: Bodyform, by ad agency: BBDO. This Ambient medium campaign is related to the Health industry and contains 4 media assets. It was submitted over 4 years ago.
Advertising Agency: AMVBBDO, UK