This year, Pringles wanted to celebrate Gamer Day in Latam to prove that is the perfect snack for gaming, but we will not be doing it with a traditional gaming tournament. So we did a very peculiar one, so peculiar, that gamers didn’t play, their moms did. Yes, the ones who bought them their first consoles, and that probably regretted doing it, because their sons preferred to play than study. They faced each other in an epic duel to win the Pringles Mom Valuable Player 2020 title.
This professional campaign titled 'Gamer Day' was published in Mexico in August, 2020. It was created for the brand: Pringles, by ad agency: KTBO. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 3 years ago by Creative Director: Luis Arce of KTBO.
Advertising Agency: KTBO, Mexico City, Mexico