Packaging for Navruz

Agency: Synthesis


Navruz is one of the oldest holidays in the world. It is the holiday of New Year in Central Asia. When Central Asian people enjoy dancing, playing, having fun & eating very special meals.

So why not celebrate together? Pepsi designed unique tags for this holiday that show people while they are dancing, playing, having fun & cooking special meals. While they are celebrating ancient traditions in a modern way

This professional campaign titled 'Packaging for Navruz' was published in Uzbekistan in March, 2021. It was created for the brand: Pepsico, by ad agency: Synthesis. This Design medium campaign is related to the Confectionery, Snacks, Food, and Soft Drinks industries and contains 5 media assets. It was submitted 5 months ago by Synthesis: Sharipov Farrukh of Synthesis creative lab.


Advertising Creative Agency: Synthesis Tashkent
CSD: Alina Mirzaeva
Account Manager: Anna Kim
Creative Director: Farrukh Sharipov
Art Director: Tamila Mirzaeva
Designers: Kristina Gorobtsova, Timur Aitov


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