Alaska Milk Corporation

Paalala (Reminder)

Agency: MullenLowe Group


A Christmas film that gives everyone a glimpse of the emotional struggles of those whose loved ones suffer from dementia; of struggling to come into terms with the fact that someone you care about is slowly unraveling along with his or her memories.

This professional campaign titled 'Paalala (Reminder)' was published in Philippines in November, 2019. It was created for the brand: Alaska Milk Corporation, by ad agency: MullenLowe Group. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 4 years ago by Executive Creative Director: Roman Carlo Olivarez of MullenLowe TREYNA.


Advertising Agency: MullenLowe Philippines, Makati City, Philippines
Film Director: Joel Ruiz
Broadcast Producer: Jhohanna Hukom
Business Development For PR: Joel Quizon
Content And Platforms Services: Celine Tila
Head Of Tech & Platform Services: Raffy Bariso
Account Manager: Steph Velasco
Account Director: Pat Juat
Deputy Business Unit Director: Mel Jimenez
Client Services Director: Aimee Sarmiento
Director Of Brand Planning: Viboy Palillo
Copywriter: Colleen Legaspi
Senior Art Director: Iya Parungao
Creative Director: Roman Carlo Olivarez
Executive Creative Director: Abi Aquino
President And Chief Creative Officer: Leigh Reyes


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