It’s 2020, and we are waking up to a world that grows ever more divisive. Racial, political, identity and class wars are being fought in the streets and in the comment sections. All it takes is a different point of view, held fiercely enough, to incite a Twitter brawl. It seems that the spirit of the age is resentment, fear and hate. “We…are taught to hate by the world around us,” says political commentator Sally Kohn, in a TED Talk. It’s in this climate that a truth rings stronger than ever: the world needs love. Love in the form of small kindnesses, that attempts to understand; love that dares to stand up to a hostile world. This is the kind of love that’s at work in Alaska Milk’s latest film, “Lataphone.” Produced by MullenLowe Philippines, this beautifully directed spot tells the story of a lonely man, an insistent child and the improvised string-and-can phone that connects and changes them.

This professional campaign titled 'Lataphone' was published in Philippines in February, 2020. It was created for the brand: Alaska Milk Corporation, by ad agency: MullenLowe Group. This Film medium campaign is related to the Food and Soft Drinks industries and contains 1 media asset. It was submitted almost 4 years ago by Executive Creative Director: Roman Carlo Olivarez of MullenLowe TREYNA.


Advertising Agency: MullenLowe Philippines, Makati City, Philippines
President And Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abigail Aquino
Creative Lead: Mylo De Borja
Art Director: Chinny Basinag
Copywriter: Issa Villaverde
Director Of Brand Planning: Viboy Palillo
Client Services Director: Aimee Sarmiento
Deputy Business Unit Director: Melissa Jimenez
Account Director: Patricia Juat
Account Manager: Stephanie Velasco
Producer: Jenny Abad Santos
Film Director: Noel Manacsa
Executive Producer: Ruth Colacion
Musical Arranger: Arnold Buena
Audio Engineer: Rico Gonzales
Managing Director (Alaska Milk): Harvey Uong
Marketing Director - OIC (Alaska Milk): Isa Lacson-Ruiz
Marketing Manager (Alaska Milk): Pocholo Perreras
Sr. Brand Manager (Alaska Milk): Maria Kassandra Tagle
IMC Manager (Alaska Milk): Cecile Jacela
Digital Marketing Manager (Alaska Milk): Kevin Czar Roque

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