Holiday festivities typically bring a feeling of renovation and hope, but this is not the case for everyone. RAPP Brazil created “Oven Messages,” a beautiful Christmas campaign for Supergasbras that draws attention to the homeless, who are invisible all year long. Supergasbras invited people to share Christmas messages on its timeline and through a curatorship some of these wishes were selected and transformed into hand-make cookies. Then, providing their followers with an impactful experience, the brand invited the authors of the messages to deliver the cookies to the homeless. With 2 million messages received and many hearts warmed we’d like to give RAPP Brazil a big round of applause!
This professional campaign titled 'Oven Messages' was published in Brazil in December, 2017. It was created for the brand: SuperGasbras, by ad agency: Rapp. This Film medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: RAPP, São Paulo, Brazil
Chief Creative Officer: André Pasquali
Creative Director / Art Director: Felipe Andrade
Art Directors: Bruno Athayde, Alfredo Mariano, Luiz Barreto
Copywriter: Tiago Trindade
Director: Cláudio Cineli
Music / Sound Production: Hefty