Description
For International Women’s Day, the main communication challenge was to acknowledge the importance of the date without limiting the message to a celebration, while also reinforcing the role of public authorities in guaranteeing rights and protecting women. The campaign begins with the statement “Our achievements are non-negotiable,” which summarizes the historical journey of women’s progress and communicates that these rights must be preserved and respected every single day.
Finally, the campaign concludes by reinforcing the institutional position of the municipal administration with the message “Guaranteeing rights is our commitment every day.” The statement connects the meaning of March 8 with the ongoing work of the Natal City Hall, highlighting that public policies aimed at women are part of a continuous commitment to respect, citizenship, and the construction of a fairer and safer city for all.
This professional campaign titled 'Our achievements are non-negotiable' was published in Brazil in March, 2026. It was created for the brand: Prefeitura do Natal, by ad agency: Agência Execom. This 360° medium campaign is related to the Public Utility industry and contains 1 media asset. It was submitted 3 days ago.
Credits
Advertising Agency: Agência Execom, Natal, Brazil
Creative Director: Breno Machado
Planning: Ismar Paiva
Copywriter: Breno Machado
Art Director: Renata Lima
Graphic Production (Agency): Renata Nunes
Digital Technology: Dani Barone
Final Artwork: Allysson Ygor
Media: Alessandra Cavalcanti
Media Assistant: Marcela Seixas
Account Management: Lara Silva
Digital Account Management: Rebeca Macedo
Digital Account Management: Dani Muniz
Digital Copywriting: Lorenna Novaes
Digital Art Direction: Hannah Agnes Araújo
Publisher: Henrique Filho
