Description
Femicide is a terrible crime that in Italy has reached frightening numbers, with an average of 1 woman killed every 3 days. But there is one thing that makes it even more worse: the orphans of femicide, often fogotten victims. Suddenly, they face the loss of their mother because of their father who ends up in prison. Despite this dramatic situation, no immediate intervention plans to help them are foreseen by the government.
Our campaign, in collaboration with Terre des Hommes, claims the importance of not leaving the orphans of femicide alone and supports the project Respiro, created to help them and their families.
Creativity depicts the apparent playtime moment of a child drawing with chalk, in contrast with what at the end of the video is revealed to be the crime scene of a femicide.
This professional campaign titled 'Orphans of femicide' was published in Italy in May, 2024. It was created for the brand: Terre des Hommes, by ad agencies: Acne and Deloitte Digital. This Film, OOH Outdoor, and Print media campaign is related to the Public Interest and TV and Streaming Promos industries and contains 1 media asset. It was submitted 3 months ago.
Credits
Agency: ACNE Milan & Rome
Ecd: Emanuele Viora, Andrea Jaccarino
Cd: Monica Carallo
Senior Art Director: Andrea Salemi
Motion Graphics, Vfx: Gabriele Silvestro
Account: Riccardo Berticelli
Client: Terre des Hommes Italia
Direttore Generale: Paolo Ferrara
Project Manager: Silvia Pochettino
Production
Production company: Apnea Film
Director: Mirko Fasoli
DoP: Graziano Guastella
Photographer (print): Andrea Donadoni
Executive producer: Alain Sanyas
Steadycam operator: Mattia Ottaviani
1AC: Alberto Gaspari
Gaffer: Lorenzo Massa Saluzzo
Set Designer: Matteo Maiocchi
Casting Director: Milena Laudi
Cast: Chris Leon
Rental oki doki: Alessandro di Cio
Location: Cross-Studio Milano
Editor: Nicolò Ignacolo
Colorist: Diego La Rosa
Audio, VO & Sound Design: Sample Milano, Kea Sound
