To raise awareness on the increasing sexual violence against girls in Italy, Terre des Hommes and ACNE urge people to put themselves in victims' shoes with the saddest clothing collection ever.
Introducing #InDifesa Collection, a collection of torn and ruined clothes that tell the alarmingly growing stories of violence against girls and young women in Italy. You can't buy them, but you can donate to support projects against rape culture.
The non-profit organization Terre des Hommes presents its annual #InDifesa report on trends in sexual violence against minors in Italy, and it is shocking: +44% in the last 10 years, 1,603 abuses in the country in 2022, 88% of which were against girls and young women. Dramatic data, echoing the news reports about rapes and harassments that continue to follow in the country.
That is why on October 11, International Day of the Girl Child, Terre Des Hommes sounded the alarm with #InDifesa Collection, the first clothing collection in support of young victims of sexual violence. A collection of 4 girls and young women's dresses that show the signs of violence, 4 high-impact visuals that invite reflection on the urgency of this issue and to stand on the side of the girls, as well as supporting projects against rape culture and in protection of victims with a donation.
The campaign, designed by ACNE-a Deloitte business with the collaboration of costume designer Giovanni Lipari and photographer Marco Vagnetti, allows everyone to show support on social media as well. The invitation is to tear off a tshirt -or to wear a ruined one- to show solidarity with those who have been abused, get on their side and say stop to justifications, silences and excuses that, in Italy, too often go with violence episodes. So many influencers and VIPs have already taken part in the campaign, inviting their audiences to do the same and donate.
Donations, collected on indifesa.org, will help #InDifesa projects by Terre des Hommes in fighting rape culture and protecting the rights and freedom of girls and young women.
This professional campaign titled 'The Saddest Collection Ever' was published in Italy in October, 2023. It was created for the brand: Terre des Hommes, by ad agency: Acne. This Design, Digital, and Integrated media campaign is related to the Public Interest industry and contains 2 media assets. It was submitted 4 months ago.
Advertising Agency: ACNE Italy, Italia
Partner: Roberta Bianco
Executive Creative Directors: Emanuele Viora, Andrea Jaccarino
Client Service Director: Fabrizio Marvulli
Copywriter: Marco Tomirotti
Art Director: Nicolò Andrea Ales, Giorgio Bianco, Ekaterina Guz
Account: Riccardo Berticelli
Costume Designer: Giovanni Lipari, Ciro Lipari
Photographer: Marco Vagnetti