On International Women's Day – 8 March – Terre des Hommes presents in Italy the first mini outdoor campaign that invites citizens to look at the monuments in their cities from a different point of view: the female one, relaunching a petition to build a statue dedicated to girls who have been victims of violence
Just look around: in Milan, as in most of Italy, almost every statue is dedicated to a male figure. And yet, history is full of women who deserve their own monument. Terre des Hommes brings out a new perspective, literally: 3 installations, 3 special billboards placed in 3 squares in Milan that allow the viewer - thanks to perspective - to visually "replace" the current statues with a female alternative.
This professional campaign titled 'It's time to change perspective' was published in Italy in March, 2021. It was created for the brand: Terre des Hommes, by ad agency: Acne. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted almost 2 years ago by ECD: Emanuele Viora of ACNE.
Advertising Agency: ACNE, Milan, Italy