To help Canadians make the most of a second socially distant baseball season, Miller Lite is releasing an exclusive custom-made baseball glove, specially engineered for catching beers from friends while keeping a safe distance. Named the “Relief Catcher”, this limited-edition Miller Lite item was designed in collaboration with global creative agency Sid Lee and the official glove manufacturer of Major League Baseball, Rawlings.
Only five gloves are available to the public and baseball fans can have a chance to win one of those unique gloves by entering a contest.
This professional campaign titled 'Miller Lite Relief Catcher' was published in Canada in June, 2021. It was created for the brand: Miller Lite, by ad agency: Sid Lee. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 2 years ago by PR Manager: Kristel Dupont of Sid Lee.
Advertising Agency: Sid Lee, Canada