THE HYUNDAI Hyundai Department Store


Agencies: Innocean INNOCEAN Worldwide

THE HYUNDAI DAEGU Brand Film "Create the Future"


To celebrate the grand opening of the flagship department store brand: ‘The Hyundai’ in Dae-gu,

The campaign aimed to visualize the birth of a ‘completely new’ space targeting the MZ generation by reinterpreting the unique elements of 'The Hyundai Daegu' with a sensuous worldview.

This professional campaign titled 'CREATE THE FUTURE' was published in South Korea in December, 2022. It was created for the brands: Hyundai Department Store and THE HYUNDAI, by ad agencies: Innocean and INNOCEAN Worldwide. This Content, Digital, and Film media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 9 months ago.


Client: Hyundai Department store Group
Advertising Agency: Innocean, Seoul, South Korea
Production: OUI Film, Seoul, South Korea
Creative Director: Won-kuk Kim
Art Driector: Kyeong-ae Yoon, Hyo-kyoung Park, Seok-ho Bae
Copywriter: Sun-young Park, Won-jun Choi
AE: Ju-hyung Yoon, Jeong-hoon Ahn, Hyeon-ju Lee, Duk-kyung Hong
Director: Oui Kim
Producer: Yeon-jin Kim

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