Open Sauce

Agency: Wunderman Thompson Spain


Heinz announces they are an ‘Open Sauce’ company with new range of tomatoes open to all cooking developers

Developed by Wunderman Thompson Spain, the ‘Open Sauce for cooking developers’ campaign brings the Heinz tomato direct to UK kitchens for the first time, inviting every cook (including the competition) to elevate any meal with new Culinary Tomatoes range.

When it comes to tomatoes, it has to be Heinz. For over 150 years, Heinz has been producing the world’s best-loved tomato products from the finest tomato seeds and now it is time to give the brand’s superfans the chance to create their own recipes with Heinz new Culinary Tomatoes range.

With recent research highlighting that seven out of the UK’s top 10 dishes are tomato-based, Heinz has also opened the tomato category to other cuisines, beyond traditional Italian, whether that’s a chicken bhuna, a shakshuka or enchilada– with a uniquely Heinz twist.

The launch of the Culinary Tomatoes range is part of Kraft Heinz’s larger transformation to bring insight-driven innovation to consumers faster than ever before and grow its taste elevation platform around the world.

As the cost-of-living crisis bites, consumers are more likely to eat at home. They’re looking for help to create delicious recipes with high quality ingredients. Using only the finest Heinz tomatoes - sun-ripened and grown in Italy for unparalleled flavour – the brand-new range includes chopped and peeled tomatoes, a classic pizza sauce and tomato purée, as well as a range of tomato bases for cooking sauces (passata, Chilli, Curry and Frito), helping cooks to dish up a range of cuisines from around the world with convenience.

The ‘Open Sauce for cooking developers’ campaign from creative agency Wunderman Thompson Spain, brings Heinz’ tomatoes to kitchens for home chefs of all levels and hopes to unleash the creativity of all types of home cook, from beginner to pro.

This professional campaign titled 'Open Sauce' was published in Spain in July, 2023. It was created for the brand: Heinz, by ad agency: Wunderman Thompson Spain. This OOH Outdoor and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted 12 months ago.


Company: Kraft Heinz
Brand: Heinz
New Ventures Director – Caio Fontenele
New Ventures Head of Platform – Alessandra Sega
New Ventures Senior Growth Manager – Riddhi Shah

Creative Agency: Wunderman Thompson Spain
Chief Client Officer: Jose Mª Piera 
Chief Creative Director: David Caballero
Executive Creative Directors: Pipo Virgós, Paco Badia
Strategist Director: Ana Alonso
Creative Director: Gloria Hernández 
Art Directors: Marcelo Monzillo, Sergi Boixadera
Copywriters: Albert Xifra, Lucia Collera
Production Director: Susanna Bergés  
Account Director: Natàlia Gasulla
Account Executive: Carla Pérez  
Production & Photography Director: Josep Maria Roca
Production Assistant: Oriol Roca
Production Editor: Gerd Satorras
Graphic Designer: Patricia Jimenez

Media Agency: Carat
Client Partner: Katherine Scurr
Account Manager: Folajimi Akintola
Account Executive: Thomas Wright


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