Inspired by its minimalist Pictos campaign, McDonald’s goes even further and launches a campaign for the night birds.
The flashes of lights glow together and take the shape of the iconic brand products : Big Mac, Sundae and French Fries to announce the late summer schedules of McDonald’s restaurants.
This studio shoot required no less than 10 days of building and 2 days of shooting with 1100 LEDs, 80 meters of wire and 400 welds. The campaign has been shot by Helmut Stelzenberger. It aims to communicate about the late opening of its restaurants until midnight or later.
This professional campaign titled 'Open Late - Sundae, Open Late - French Fries, Open Late -...' was published in France in September, 2017. It was created for the brand: McDonald's, by ad agency: TBWA. This Print medium campaign is related to the Food industry and contains 11 media assets. It was submitted almost 5 years ago.
Advertising Agency: TBWA\Paris, France
Advertising Managers: Xavier Royaux, José Jacinto, Benoit Kolb
Agency Managers: Luc Bourgery, Jonathan Serog, Julie Montagné, Magali Couturier
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Copywriters: Antoine Gauquelin, Antoine Colin
Art Director: Bruno Bicalho Carvalhaes
Photographer: Helmut Stelzenberger
Art Buyer: Julie Champin