Open Late

Agency: TBWA


Starving after a night out? McDonald's France is discreetly interfering in the daily lives of consumers to announce the late opening of its restaurants.
Whether you play bowling or laser game, whether you’re attending a movie or after spending a night dancing at the club; don’t bother too much about finding a place where you can eat late at night: McDonald’s’ restaurants are home to the night owls.
The new McDonald’s’ campaign features its iconic "M" arches into logos, pop and retro, of several nocturnal activities.

This professional campaign titled 'Open Late' was published in France in September, 2019. It was created for the brand: McDonald's, by ad agency: TBWA. This Print medium campaign is related to the Food industry and contains 4 media assets. It was submitted almost 5 years ago.


Advertising Agency: TBWA\Paris, France
Advertising Managers: Xavier Royaux, José Jacinto, Benoit Kolb, Charles Gourmelon
Agency Managers: Jonathan Serog, Julie Montagné, Marine Letourneur, Alisson Plachier-Juhel
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Directors: Julia Deshayes, Lena Monceau
Art Buyer: Carine Galluffo
Photographe: Aurélien Chauvaud
Studio image: Magenta 95


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