Online Shopping, But Better


Karma's shopping app finds users mind-blowing deals! In this long-form ad, Karma aims for a 'Netflix show feel' with a mini-movie thriller. As part of the campaign, top content reviewers share their live reactions to the video.
Unlike other video ads, the promotional content is the center of the narrative, presented with humor and immersed in the ongoing drama.

This professional campaign titled 'Online Shopping, But Better' was published in United Kingdom and United States in October, 2022. It was created for the brand: Karma, . This Content medium campaign is related to the Fashion, Retail Services, and Travel and Tourism industries and contains 1 media asset. It was submitted over 1 year ago.


Writing & Directing: Noam Sharon and Tal Rosenthal
Production Company: Mamash Productions Group
Karma CEO & Co-Founder: Jonathan Friedman
Karma COO & Co-Founder: Ronen Yuval - Hoch
Karma CMO: Mor Pesso Ebalgon
Karma Creative Director: Karin Gross
Karma Sr Marketing Operations Manager: Tal Karshi


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