Description
In the heart of the COVID-19 pandemic, Abu Auf wanted to launch their new brand their chocolate covered dates, Sahara Delights. The chocolate category is a very competitive market, skewed towards the younger audience. Luckily, our product is skewed more towards an adult target, so we decided to create a heart warming film with a cover to an old classic Abdel Halim Hafez song to bring it home.
This professional campaign titled 'Somethings are worth waiting for' was published in Egypt in May, 2021. It was created for the brand: Abu Auf, by ad agency: VISION ADVERTISING. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 1 year ago by Vision Advertising of Vision Advertising.
Credits
Client: Abu Auf
Agency: Vision Advertising
Managing Director: Hamza Azzam
Creative Director: Ashraf Foda
Account Director: Nora Alameldin
Art Director: Abdallah Oraby
Copywriter: Rowaida Osama
Graphic Designer: Samia El Khodary
Graphic Designer: Mohamed Taher
Graphic Designer: Doaa Gamil
Agency Video Producer: Kholoud Salah
Account Supervisor: Aseel Fakhouri
Account Executive: Salma Safwat
Account Executive: Omar Shiry
Director: Karim Shaaban
DOP: Ahmed Hamdy
Production House: Yellow Duck Films
Executive Producer: Youssef Zeid
Producer: Amira Ismail
Head of Production: Moustafa Salah
Production Manager: Mohamed Raad
1st AD: Dido Karim
Art Director: Mark Wageeh
Post House: Aroma
Sound Design: Fady Garas
Special thanks to the great singer Noha Fekry
