Living Yards

The Loft Plaza - Open in the right place



How to break through the clutter in Egypt's biggest ad season, and sell a product that practically sold in every other spot on TV.

We Identified key problems people face having commercial and business spaces in the city. Cairo is an old city, it was not designed to host the influx of business we have, forcing business to open in residential buildings, share offices with other business to cut cost, or simply open in the wrong place all together.

This professional campaign titled 'The Loft Plaza - Open in the right place' was published in Egypt in May, 2021. It was created for the brand: Living Yards, by ad agency: VISION ADVERTISING. This Digital and Film media campaign is related to the Real Estate industry and contains 3 media assets. It was submitted over 1 year ago by Vision Advertising of Vision Advertising.


Client: Living Yards Developments
Agency: Vision Advertising
Managing Director: Hamza Azzam
Creative Director: Ashraf Foda
Account Director: Nora Alameldin
Art Director: Abdallah Oraby
Copywriter: Rowaida Osama
Graphic Designer: Samia El Khodary
Graphic Designer: Mohamed Taher
Graphic Designer: Doaa Gamil
Agency Video Producer: Kholoud Salah
Account Supervisor: Aseel Fakhouri
Account Executive: Salma Safwat
Account Executive: Omar Shiry
Director: Mahmoud Shokry
DOP: Abdelrahman El Fouly
Production House: Yellow Duck
Executive Producer: Youssef Zeid
Producer: Amira Sherif
Line Producer: Shams Ismail
Assistant Producers: Amir Tosson - Nour Abdelgawad
Head Of Production: Moso salah
Production manager: Mahmoud Ouf
Post Production:
Edit: Baher - Vivid
Grading: Karim Mira - Lzrd
Sound: Hosny Ali - The Garage
Voice Over: Mostafa El Reedy


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