Description
Usually, people take medicine when they feel unwell.
We noticed that watching movies is also a kind of cure for many bad feelings:
- anxiety,
- boredom,
- loneliness.
iTV - a streaming platform in Uzbekistan, with the biggest content library.
We just decided to tell everyone that itv is a new medicine
titanic - cure from lack of romance *when watched together
action films - a cure from boredom
comedy filme - a cure from anxiety
We produced our own line of pills.
And gathered those pills in a first aid kit and give them to bloggers considering their everyday pains.
And even opened our a first-aid kiosk - Media Pharmacy, where we diagnosed each client by cheking mood and recommended the necessary films.
Inside the app, we created a playlist for every mood, so people could choose films based on how they feel.
This professional campaign titled 'New Medicine' was published in Uzbekistan in May, 2025. It was created for the brand: iTV uz, by ad agency: 605 Agency. This Integrated medium campaign is related to the Media, Movies, and TV and Streaming Promos industries and contains 4 media assets. It was submitted 3 months ago by 605 Agency: 605 Agency of 605 Agency.
Credits
Creative director: Otabek Sharapov
Strategy director: Sevara Asamova
Account director: Khulkar Sitdikova
Senior copywriter: Bekzod Nazirov
Strategist: Izzatbek Dadamirzaev
Copywriters: Sharofiddin Nazirtoev, Dilorom Sultonova
Designers: Mirmukhsin Mirakbarov, Daler Badalov
Account manager: Sabina Mirzaeva
Operations director: Abduvokhid Mirsobitov
