Hello bank!

Online, only better

Agency: Marcel


With the increasing digitalization of banking practices, online banking will increasingly become THE bank for independent customers looking for essential banking products and services at competitive prices.

As a challenger to the market N°1, Hello bank!'s ambition is to become the preferred online bank for individuals and independent entrepreneurs, with a simple and useful mission: to enable all French people who so wish to make a digital bank their main bank.

No. 2 in its sector, no. 1 in digital customer relations for the past 4 years, and the only online bank to support both individuals and professionals, Hello bank! offers its 800,000+ customers an exciting experience, based on autonomy and total confidence, for day-to-day banking as well as for life's projects.

Hello bank! offers its customers everything they've come to expect from an online bank, with no compromises: a digital experience that enables ever greater autonomy thanks to its fluid mobile interface and innovative functionalities, a simple and competitive range of solutions for everyday life and customers' projects (day-to-day banking, savings, credit, insurance, provident savings, stock market...) as well as access to expert advice based in France and reachable by chat, telephone and social networks in real time.

"Online, only better." Hello bank!'s new signature now expresses this promise to its customers.

To bring this new brand platform to life, Marcel agency (Publicis Groupe) and Hello bank! (BNP Paribas Group) imagined a new communications territory with the help of Quebec director François Lallier. The result is a saga of 3 films produced by Prodigious with a humorous tone, featuring the various compromises we may have to accept in everyday life. The good news is that becoming a Hello bank! customer means no more compromises when it comes to choosing your bank.

The first broadcast of the saga will take place on January 7 and will benefit from a media plan on TV and VOD, on Netflix, in OOH and DOOH, as well as on digital channels.

This professional campaign titled 'Online, only better' was published in France in January, 2024. It was created for the brand: Hello bank!, by ad agency: Marcel. This Film and Integrated media campaign is related to the Finance industry and contains 1 media asset. It was submitted 3 months ago.


Hello bank!
Director: Bertrand Cizeau
Head of Marketing and Business Development: Chloé Goldstein
Head of Communication & Brand: Julie Haget
Brand Manager: Julian Bocceda
Co-CEOs: Pascal Nessim, Youri Guerassimov, Gaëtan du Peloux
Managing Director: Blandine Mercier
Associate Director: Thomas Bacharzyna
Account Director: Aymeric Valadas
Account Manager: Augustin Nugues
Chief Strategy Officer: Ghislain Tenneson
Strategic Planner: Margaux Grenouilloux
Creative Director: Virgile Lassalle
Art Director: Théophile Robaglia
Copywriter: Joseph Rozier
Copywriter Assistant: Matéo Angillis
Art Director Assistants: Enora Pichavant, Violette Rouzeyrol
TV Producer: Corentin Harran
Project Director: Marine Borreil
Director: François Lallier
Director of Photography: Jean-Paul Agostini
Lead Production: Marc-Antoine Riou
Executive Producer: Sarah Coutausse
Production Director: Ben Krecke
Production Director: Nathan Sfez
Service Production: Galmar Films
Head of Post production: Frédéric Lubin
Edit: Théo Guibout (Mass Corp)
Sound Producer/Director: Frédéric Prados
Sound Designer: James Vachero
Sound Engineer: Alex Firla
Track title: Easy Breezy
Composers: Martyn Swain, Samuel Martyn Barker
Original Publisher: Felt Licensing Ltd
Business Affairs: Laura Salehi


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