British people love to watch Netflix's original content, but they simply can't get into foreign-language movies and series. They don't have the habit of watching stuff from Europe or South America, for example. In order to change that, we'll transform Netflix's foreign content – such as Money Heist and Squid Game - into a national passion in the UK: tea flavors. With this powerful idea, we're not just developing a new product, but also generating conversation about films and series from all over the world.
This student campaign titled 'one tea cup away' was published in United Kingdom and United States in May, 2022. It was created for the brand: Netflix, by ad school: Miami Ad School. This Content, Experiential, and Print media campaign is related to the Movies industry and contains 7 media assets. It was submitted over 1 year ago by Art Director: Bernardo Dalla.
Art Director: Bernardo Dalla; Guilherme Sill.
Copywriter: João Vittor Simplício; Luisa Muniz Barbosa; Lucas Pereira.
Creative Director: Flávio Cherem.