Quebec Cancer Foundation

One Or The Other

Agency: TBWA


1 in 2 people will have to face cancer. To fully illustrate what the statistic really means, we asked one of Quebec’s most famous comedian duo to sing their most popular song, only with a different twist.
Song lyrics:
Wonderful, wonderful, oh yeah it’s wonderful! Wonderful!
The street is wonderful, tonight.

This professional campaign titled 'One Or The Other' was published in Canada in June, 2018. It was created for the brand: Quebec Cancer Foundation, by ad agency: TBWA. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Tam-Tam\TBWA, Montréal, Canada
Creative Director: Manuel Ferrarini
Art Director: Anne-Marie Lemay
Copywriter: Christian O’Brien
Director: Philippe Grenier
Producer: Guillaume Dubois / 1one Production
Sound Engineer: P.O. Rioux

Harmless Harves...
Audubon Society...


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