Harmless Harvest, the organic coconut water industry pioneer, is kicking off a bold new ad campaign that deliberately points out what differentiates them - flipping the switch to prove why some of its perceived criticisms are actually the brand’s strongest assets. With sensational headlines like Harmless Is Expensive, Harmless Is Perishable, and Harmless Is Not Perfect, Harmless Harvest is reinforcing the unique traits that play into the brand’s commitment to quality, integrity, and community stewardship. The “Harmless Is” campaign is kicking off in May with out of home and transit media buys on some of NYC and LA’s most popular buildings, billboards, and subway lines - including Union Square, Lafayette and the L train.
This professional campaign titled 'Harmless Is' was published in United States in June, 2018. It was created for the brand: Harmless Harvest Coconut Water, . This Outdoor medium campaign is related to the Soft Drinks industry and contains 6 media assets. It was submitted about 5 years ago.