Description
An international AI-powered back-to-school campaign created across six markets. Real schoolchildren became digital characters that could be dressed, adapted and placed into different scenes without additional shoots. A custom AI pipeline with local regenerations, clean-up and manual retouching preserved the details of real clothing and backpacks. The project included films, key visuals, outdoor and digital assets.
This professional campaign titled 'On Your Marks, Get Set, SCHOOL!' was published in Russia in August, 2026. It was created for the brand: Sportmaster, by ad agency: Shchi. This Content, Design, and Digital media campaign is related to the Education and Sports industries and contains 2 media assets. It was submitted about 1 hour ago by Pyrev: Zhenya of Shchi Production.
Credits
Brand: Sportmaster
Head of Brand Communications: Alyona Borisova
Senior Brand Communications Manager: Anna Gazdarova
Brand Communications Manager: Elena Kravchenko
Creative Agency: FABULA
Creative Director: Inna Samylova
Production Company: Shchi Production
Director / AI Generalist: Zhenya Pyryev
Art Director: Mitya Bugaev
Production Director: Alexander Martynov
AI Artist: Ruslan Abdullaev
AI Artist: Andrey Sharapov
Motion Designer / Editor: Semyon Krivoshein
Account Manager: Yulia Litvinova
Colorist: Oleg Sharabanov
Voiceover: Alexandra Ostroukhova
