Description
A surreal AI-powered campaign for Monarch Pink Raf. After the first sip, the heroine enters a 100% pink universe, riding through the city on a robot alongside a poodle on a penny board. Shchi Production used generative technologies to create the characters, locations and environments, while the campaign extended into KV, DOOH and a custom media-facade film.
This professional campaign titled '100% Pink' was published in Russia in September, 2026. It was created for the brand: Monarch, by ad agency: Shchi. This Audio, Content, and Experiential media campaign is related to the Food industry and contains 1 media asset. It was submitted 36 minutes ago by Pyrev: Zhenya of Shchi Production.
Credits
Client: Monarch
Brand Manager: Polina Kindyakova
Brand Manager: Inna Kurbanova
Advertising Agency: Affect
Product Director: Ilya Korneev
Strategy & Media Director: Nikolay Melnikov
Strategist: Anna Kislitsina
Client Service Director: Marina Smirnova
Client Service Group Head: Anastasia Zhunina
Senior Account Manager: Anastasia Stotskaya
Creative Director: Ivan Vlasov
Art Director: Yana Shevchenko
Senior Creative Copywriter: Maria Peregudova
Production Company: Shchi Production
Director / AI Artist: Evgeny Pyryev
Art Director / AI Artist: Mitya Bugaev
Production Director / Motion Designer: Alexander Martynov
AI Artist: Ruslan Abdullaev
AI Artist: Andrey Sharapov
AI Artist: Ekaterina Kryachko
Motion Designer: Semyon Krivoshein
Account Manager: Yulia Rudneva
