On Hold Fest

School: The Pub School


Every month, people spend an average 92 minutes on hold calls, and even with all the great music we can hear around the world, call centers keep playing the same boring old ones.

All the time we spend waiting to be attended, should have something different.

And Pepsi wanted to change that.

So, we partnered with the brands that receive most of those calls every day and turned them into a stage for emerging artists to be heard like never before.

This student campaign titled 'On Hold Fest' was published in Ecuador in June, 2022. It was created for the brand: Pepsi, by ad school: The Pub School. This Digital and Experiential media campaign is related to the Music and Soft Drinks industries and contains 1 media asset. It was submitted almost 2 years ago.


School: The Pub School
Art Director: María José Torres
Copywriter: Tyto Garcés Custode
Copywriter: Alejandra Santander
Professor: Lupas Celis


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