ADVERTISING

Budweiser

Old School Delivery

Agency: FCB New York

Description

Here's to doing it the old school way.

As a classic American lager enjoyed at local bars, the go-to beer for cheering on sports teams and one of the most beloved Super Bowl advertisers, Budweiser is back in the Big Game with a spot that honours its legacy as a brand that always delivers in the moments that matter. The spot, entitled 'Old-School Delivery,' stars the iconic Budweiser Clydesdales in their 46th Super Bowl appearance, capturing a timeless message of resilience and determination that defines both the Budweiser brand and the American spirit.

“Budweiser has been synonymous with the Super Bowl for decades and the broadcast continues to be a very special moment for our brand and a core pillar of our advertising strategy,” said Kristina Punwani, head of marketing at Budweiser USA. “This year, we’re thrilled to bring our fans a piece of the traditional Super Bowl entertainment that they know and love from Budweiser: the iconic Clydesdales. We knew there was no better way to show Budweiser’s continued commitment to delivering for its fans than with our biggest celebrities.”

The spot showcases the brand’s history and commitment to always delivering - more than just beer - in the moments that matter. Throughout its 147-year history, Budweiser has shown up at iconic sporting events, served those bravely defending our country, and supported communities in times of disaster, always upholding its legacy in American culture and staying true to its mission of bringing people together over a beer.

This professional campaign titled 'Old School Delivery' was published in United States in February, 2024. It was created for the brand: Budweiser, by ad agency: FCB New York. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 1 month ago.

Credits

Agency: FCB

Production Co.: Smuggler
Director: Henry-Alex Rubin

Editorial Company: Whitehouse

Audio: Sonic Union
Mixer: Steve Rosen
Producer: Pat Sullivan

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